About Us

In a world where prices keep rising Mandeep Kaur, a working mother raising two children, always feels the challenge of balancing her monthly household budgets. Her work experience gives her insights into how many retail businesses require expensive showrooms, high cost – high pressure salespeople, labour intensive logistics systems, accounting personnel, and many layers of management. Mandeep Kaur tells me that she, “Always felt there must be a better way”.

This feeling of rebellion against traditional retail structures triggered her natural problem solving response. When faced with problems she seeks solutions. Putting pen to paper and fingers to keyboard she began researching and costing out the most cost effective method of moving furniture and appliances from manufacturers to consumers despite the thinly veiled skepticism of a very male dominated industry. Enter “The Hammer”, a micro retailer that operates on the premise of “Less is More” approach. The Hammer combines a low-cost shared showroom, shared warehousing, shared personnel with an information rich, speedy digital presence that creates a user friendly appliance, mattress and furniture solution generator. This highly efficient approach almost eliminates waste and generates solution options very quickly. Zero waste means she doesn’t need to pass along any extra costs and a speedy solution generator results in minimal time expenditures for optimal appliance, mattress and furniture purchase options.

Mandeep Kaur hopes her fresh new approach helps young families like hers, and everyone who requires budget friendly alternatives balance their budgets. Laughing, Mandeep Kaur tells us that although she speaks softly she carries a big hammer, and she uses her big hammer to knock down high prices. As she speaks, she motions by bringing her fingers together to form a fist and slamming it onto the counter. Despite her self-deprecating laugh her air hammer gesture communicates a steely determination that bodes well for the success of her newest adventure.